Recent market reads
The last seven days across the mum and baby category on Shopee and Tokopedia Indonesia. Every row is read from a public page on the date shown; a change is only recorded when the same page has been read twice.
Read: 21 Sept 2026 · BPOM: 21 Sept 2026
Biggest price moves
| Shop | Listing | Before | After | Change | Read |
|---|---|---|---|---|---|
| Mama's Choice Official Shop | [LIVE EXCLUSIVE PAPA BOSS] Stronger Hair Care Bundle (Shampoo & Conditioner) - GRATIS Pouch dan Sisir | Rp350,145 | Rp187,680 | -46.4% | 20 Sept 2026 |
| Lansinoh Indonesia | Lansinoh New Born Bundle - Paket HPA Lanolin Nipple Cream 10Ml & Feeding Bottle 160ml | Krim Puting Lecet & Botol Susu Bayi Newborn | Rp255,397 | Rp283,775 | +11.1% | 21 Sept 2026 |
| Azarine Kids Official Store | [BUY 1 GET 1] AZARINE KIDS Huggy Hypocare Body Wash Anak SLS Free (2 x 300ml) | Rp91,002 | Rp100,000 | +9.9% | 20 Sept 2026 |
| Hiboo Baby | Hiboo Zzz Deep Sleep Baby Cream 50 gr 7X Essential Oils Tidur – Calming Baby Cream Minyak Telon Skincare Anak Skincare Bayi Newborn Baby Oil Body Mama’s Lotion A77 | Rp75,000 | Rp68,900 | -8.1% | 21 Sept 2026 |
| Mamiko Official Shop | Mamiko Bundle Pure 6 Pack + Supplementarry Box | Rp170,000 | Rp157,000 | -7.6% | 20 Sept 2026 |
| Ciara Official Shop | Ciara Cool Down Hydrating Calming Gel Pereda kullit gatal pereda iritasi Salep Gatal Paling Ampuh Paling Ampuh Salep Kulit Gatal Kulit Eksim Gatal Selangkangan Alergi Kulit Kudis Kutu Air Panu Jamuran Ampuh BPOM HALAL | Rp39,425 | Rp42,203 | +7% | 17 Sept 2026 |
| Bambi Baby | Bambi Baby Hair Lotion With Candlenut, Aloe Vera & Celery | Rp38,900 | Rp36,375 | -6.5% | 21 Sept 2026 |
| Aleya Skincare Official Store | ALEYA Toner Badan Saffron Brightening Plus Niacinamide Original Bpom 100ml Mencerahkan area lipatan hitam | Rp25,000 | Rp26,325 | +5.3% | 20 Sept 2026 |
Listings that crossed a review milestone
| Shop | Listing | Before | After | Read |
|---|---|---|---|---|
| Moell Official Store | [EXCLUSIVE LIVE] Moell Soothing & Calming Rub Cream 50gr - Red Ginger, Lavender Oil, Bisabolol - Meningkatkan Kualitas Tidur - Anti Kolik, Kembung - Tumbuh Kembang Optimal - Calming Baby Cream - Skincare Bayi | 9,907 | 10,014 | 17 Sept 2026 |
| GENTLY Official Store | GENTLY Baby Calming Baby Cream 50 g | Perlengkapan Bayi Newborn - Tidur Nyenyak | 875 | 1,065 | 17 Sept 2026 |
| MoMaMi Official Shop | Momami Exclusive Totebag (S) - GWP (NOT FOR SALE) | 71 | 124 | 17 Sept 2026 |
| Loluna Official Store | [NOT FOR SALE] [FREE GIFT] LOLUNA Tumbler 350ml | 46 | 123 | 17 Sept 2026 |
| Moell Official Store | Moell Hair and Body Glow - Hair Lotion 100ml & Sun Lotion SPF 40 (PA++++) - Hair Lotion Penumbuh Rambut - Lotion SPF Penangkal Sinar UV dan Polusi - Sunblock - Sunscreen Badan - Microbiome Technology - Skincare Anak & Bayi | 99 | 119 | 17 Sept 2026 |
| Moell Official Store | Moell Dermalotion 100gr Body Lotion Kulit Extra Dry & Sensitif Bayi dan Anak 24 Jam Kunci Kelembapan - Ceramide, Panthenol, Shea Butter - Skincare Anak Formulasi Dokter dengan Microbiome Teknologi | 41 | 117 | 17 Sept 2026 |
| Moell Official Store | Moell Daily Protection - Sun Lotion SPF 40 (PA++++) & Sunscreen (50+) (PA++++) & Body Lotion & Face Cream - Body Lotion Sunblock - Sunscreen Wajah - Body Lotion Melembapkan 24Jam - Moisturizer Wajah - Microbiome Technology - Skincare Anak & Bayi | 92 | 114 | 17 Sept 2026 |
| GENTLY Official Store | GENTLY Baby Hydra Soft Body Lotion 150g | Lotion Bayi Kulit Lembap 24 Jam, Sehat & Skin Barrier Terawat | Lotion Anak Untuk Kulit Kering dan Sensitif | 96 | 113 | 17 Sept 2026 |
| GENTLY Official Store | GENTLY Baby Face Cream Glow Barrier 30g Pelembap Wajah Bayi Jaga Skin Barrier & Kulit Tampak Lebih Cerah + Hydra Soft Body Lotion Lotion Bayi Kulit Lembap 24 Jam, Sehat, Skin Barrier Terawat, Lotion Anak Untuk Kulit Kering dan Sensitif | 93 | 108 | 17 Sept 2026 |
| Mama's Choice Official Shop | Stretch Mark Oil Mama's Choice (Strechmark Oil Ibu Hamil dan Menyusui) | Bi-phase Mist Spray | 99 | 106 | 20 Sept 2026 |
| Azarine Kids Official Store | AZARINE KIDS Hair Care Shampoo 300ml & Hair lotion 100ml Hairtopia Nutrition Serum Penumbuh Rambut + Shampoo Anak SLS FREE untuk Kulit Sensitif/All Skin Types Glow Set | 98 | 102 | 17 Sept 2026 |
| GENTLY Care Official | GENTLY pH Balanced Feminine Wash 60ml - Pembersih Kewanitaan Kurangi Gatal, Bau, Keputihan - Natural & Lembut untuk kulit Sensitive - Dermatologically & Hypoallergenic | 92 | 101 | 17 Sept 2026 |
| Azarine Kids Official Store | Azarine Kids Smooth & Scented - 2 PCS - Paket Parfum Anak Shampoo SLS Free | 99 | 100 | 20 Sept 2026 |
Newest BPOM filings by tracked brands
| Brand | Product | Shop | Filed |
|---|---|---|---|
| PURELA | Calming Baby Cream With Bidara Extract | Purela Official Shop | 20 Sept 2026 |
| CIARA | Stretch Marks Treatment & Elasticity Booster Cream | Ciara Official Shop | 20 Sept 2026 |
| AZARINE | Kids Huggy hypocare Body Wash | Azarine Kids Official Store | 18 Sept 2026 |
| MASKIT CALCARE | Minuman Serbuk Rasa Vanila | Maskit Store Official Shop | 17 Sept 2026 |
| CIARA | Chamomile Calming Cream with Bisabolol | Ciara Official Shop | 16 Sept 2026 |
| MASKIT | Kids ToothPaste Rasa Strawberry | Maskit Store Official Shop | 12 Sept 2026 |
| MASKIT | Kids ToothPaste Rasa Anggur | Maskit Store Official Shop | 12 Sept 2026 |
| MASKIT | Kids ToothPaste Rasa Mangga | Maskit Store Official Shop | 12 Sept 2026 |
| MASKIT | Kids ToothPaste Rasa Lychee | Maskit Store Official Shop | 12 Sept 2026 |
| AZARINE | Kids Magical Smooth Shampoo | Azarine Kids Official Store | 11 Sept 2026 |
| GENTLY | Cica-B5 Barrier Moisturizer | GENTLY Official Store | 11 Sept 2026 |
| CIARA | Natural Deodorant Baume with Persimmon Extract | Ciara Official Shop | 11 Sept 2026 |
| BAMBI | Dermabiome Ultra Light Physical Sunscreen | Bambi Official Shop | 11 Sept 2026 |
| MASKIT | Kids Toothpaste Rasa Melon | Maskit Store Official Shop | 9 Sept 2026 |
| PUREATS | Makanan Ringan Ekstrudat Organik Rasa Mangga Persik Brokoli (Melty Stick Mango Peach Broccoli) | Pureats | 7 Sept 2026 |
| CIARA | Stretchmark Treatment Oil with Fish Collagen | Ciara Official Shop | 7 Sept 2026 |
| MAMA'S CHOICE | Kids Toothpaste Organic Calendula & Orange | Mama's Choice Official Shop | 6 Sept 2026 |
| MAMA'S CHOICE | Kids Toothpaste Organic Calendula & Bubble Gum | Mama's Choice Official Shop | 6 Sept 2026 |
| MAMA'S CHOICE | Kids Toothpaste Organic Calendula & Strawberry | Mama's Choice Official Shop | 6 Sept 2026 |
| PURE DEW | Rose Essence Brightening Gel Mask | PURE OFFICIAL SHOP | 3 Sept 2026 |
| PURELA | Baby Goodnite Oil with Bidara Extract | Purela Official Shop | 29 Aug 2026 |
| PURELA | Natural Toothspray | Purela Official Shop | 29 Aug 2026 |
| MAMA'S CHOICE | Stretch Mark Cream | Mama's Choice Official Shop | 27 Aug 2026 |
| MASKIT | Baby Aroma Oil Sweet Lollipop | Maskit Store Official Shop | 26 Aug 2026 |
| MASKIT | Baby Aroma Oil Fruity Parade | Maskit Store Official Shop | 26 Aug 2026 |
Method: shop product grids are read weekly (daily for tracked shops), the BPOM public registry daily. Prices are displayed prices in rupiah. Review counts are cumulative. Units sold on Tokopedia are lifetime figures; floors like 100+ count as 100.